T-shirt history

T-shirt is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally it has short sleeves and a round neckline

The T-shirt evolved from undergarments used in the 19th century. First, the one-piece union suit underwear was cut into separate top and bottom garments, with the top long enough to tuck under the waistband of the bottoms. With and without buttons, they were adopted by miners and stevedores during the late 19th century as a convenient covering for hot environments.

By the Great Depression, the T-shirt was often the default garment to be worn when doing farm or ranch chores, as well as other times when modesty called for a torso covering but conditions called for lightweight fabrics. Following World War II, it was worn by Navy men as undergarments and slowly became common to see veterans wearing their uniform trousers with their T-shirts as casual clothing. The shirts became even more popular in the 1950s after Marlon Brando wore one in A Streetcar Named Desire, finally achieving status as fashionable, stand-alone, outerwear garments. Often boys wore them while doing chores and playing outside, eventually opening up the idea of wearing them as general-purpose casual clothing.

Printed T-shirts were in limited use by 1942 when an Air Corps Gunnery School T-shirt appeared on the cover of Life magazine. In the 1960s, printed T-shirts gained popularity for self-expression as well for advertisements, protests, and souvenirs.

Since the 1960s, T-shirts have flourished as a form of personal expressionScreen printedT-shirts have been a standard form of marketing for major American consumer products, such as Coca-Cola and Mickey Mouse, since the 1970s. It has also been commonly used to commemorate an event or to make a political or personal statement. Since the 1990s, it has become common practice for companies of all sizes to produce T-shirts with their corporate logos or messages as part of their overall advertising campaigns. Since the late 1980s and especially the 1990s, T-shirts with prominent designer-name logos have become popular, especially with teenagers and young adults. These garments allow consumers to flaunt their taste for designer brands in an inexpensive way, in addition to being decorative. Examples of designer T-shirt branding include Calvin KleinFUBURalph LaurenAmerican Apparel, and The Gap. These examples also include representations of rock bands, among other obscure pop-culture references. Licensed T-shirts are also extremely popular. Movie and TV T-shirts can have images of the actors, logos, and funny quotations from the movie or TV show. Often, the most popular T-shirts are those that characters wore in the film itself (e.g., Bubba Gump from Forrest Gump and Vote For Pedro from Napoleon Dynamite).

Artists like Bill Beckley, Glen Baldridge and Peter Klashorst use T-shirts in their work. Models such as Victoria Beckham and Gisele Bundchen wore T-shirts through the 2000s. Paris Fashion Week 2014 featured a grunge style T-shirt.[12] Contemporary T-shirt designers like Balmain and Street People Atelier produce new styles of T-shirts.


Related Posts